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GLOBAL CODE OF ETHICS FOR TOURISM



  • The foundation and consequence of responsible tourism involve promoting ethical values, tolerance, and respect for diverse beliefs, traditions, and practices of all peoples, including minorities and indigenous communities.
  • Conduct tourism activities in harmony with the attributes, traditions, laws, and customs of host regions and countries.
  • Encourage host communities and professionals to respect tourists, understand their preferences, and undergo education and training to foster a hospitable welcome.
  • Public authorities should provide protection, information, prevention, and security measures for tourists, condemning any attacks or destruction of tourism facilities in accordance with national laws.
  • Tourists should abide by local laws, refrain from offensive behavior, and avoid activities that may damage the environment or involve illegal trafficking.
  • Tourists are responsible for understanding the characteristics, health risks, and security aspects of the countries they plan to visit and should act responsibly to minimize risks.

  • Tourism, when practiced with an open mind, facilitates self-education, mutual tolerance, and understanding between diverse cultures and peoples.
  • Tourism activities should respect gender equality and promote human rights, especially for vulnerable groups like children, elderly, disabled individuals, ethnic minorities, and indigenous peoples.
  • Any form of exploitation, particularly sexual exploitation, conflicts with tourism's fundamental aims and should be combatted vigorously and penalized according to international and national laws.
  • Encourage religious, health, educational, and cultural tourism, recognizing their significant benefits.
  • Educational curricula should include the value of tourism exchanges, highlighting their economic, social, and cultural benefits, along with associated risks.

  • All stakeholders in tourism development should aim for continuous and sustainable economic growth while preserving the natural environment for present and future generations.
  • Prioritize tourism developments that save resources, particularly water and energy, and minimize waste production, supported and encouraged by public authorities.
  • Efforts should be made to stagger tourist flows in time and space, reducing pressure on the environment and enhancing beneficial impacts on the local economy.
  • Design tourism infrastructure to protect ecosystems, biodiversity, and endangered wildlife, imposing limitations in sensitive areas like deserts, polar regions, coastal areas, and tropical forests.
  • Recognize nature and ecotourism as enriching forms of tourism if they respect natural heritage, local populations, and adhere to the carrying capacity of the sites.

  • Tourism resources are part of the common heritage of mankind; communities where these resources exist have specific rights and responsibilities toward them.
  • Tourism policies and activities should respect, protect, and pass on artistic, archaeological, and cultural heritage to future generations.
  • Monuments, shrines, museums, archaeological sites should be well-maintained and accessible to tourists; public access to privately-owned cultural property and religious buildings should also be encouraged.
  • Financial resources generated from visits to cultural sites should be used to support the upkeep, development, and enhancement of this heritage.
  • Tourism planning should promote the survival and growth of traditional cultural products, crafts, and folklore instead of standardizing or degrading them.

  • Local populations should benefit economically, socially, and culturally from tourism activities, including job creation.
  • Tourism policies should aim to improve the living standards of visited regions and meet local needs.
  • Tourism resorts and accommodations should integrate into local economic and social structures and prioritize local manpower.
  • Special attention should be given to coastal, island, rural, or mountainous areas where tourism could aid development.
  • Tourism professionals should conduct environmental impact studies, provide transparent information on their projects, and engage in dialogue with affected populations.

  • Tourism professionals should provide objective and honest information about destinations and travel conditions.
  • They should ensure that contractual clauses are understandable and fair regarding services and financial compensation.
  • Show concern for security, accident prevention, health protection, and food safety, providing suitable insurance and assistance.
  • Facilitate the cultural and spiritual fulfilment of tourists and respect their religious practices during travel.
  • Authorities should ensure mechanisms for repatriation of tourists in case of bankruptcy of travel enterprises.
  • Governments have the right and duty to inform their nationals about travel conditions without unjustifiably affecting host countries or their own interests.
  • The media should provide balanced information on events influencing tourism, avoiding promotion of sex tourism.

  • Direct access to the planet’s resources is a right for all world inhabitants.
  • Participation in national and international tourism should be encouraged without obstacles.
  • The right to tourism is a corollary of the right to rest, leisure, and guaranteed holidays.
  • Social tourism, including associative tourism, should be supported by public authorities for widespread access to leisure, travel, and holidays.
  • Encouragement and facilitation of family, youth, student, senior, and disabled tourism should be provided.

  • Tourists and visitors should have the liberty to move within and between countries, free from excessive formalities or discrimination.
  • Access to communication, administrative, legal, and health services should be prompt and unhindered.
  • Confidentiality of personal data and information should be protected, following the standards of citizens in the visited country.
  • Efforts should be made to simplify administrative procedures at border crossings, encouraging freedom of travel.
  • Travellers should have access to necessary convertible currencies for their travels, based on their home country's economic situation.

  • The fundamental rights of workers in the tourism industry should be protected, considering the seasonal nature of the work and global aspects of the industry.
  • Workers in tourism should have access to appropriate training, social protection, and limited job insecurity, especially seasonal workers.
  • Entrepreneurs should have the freedom to access the tourism sector with minimal legal or administrative barriers.
  • Exchange programs for executives and workers from different countries can contribute to the industry's development.
  • Multinational tourism enterprises should avoid exploiting dominant positions, involve in local development, and contribute to host economies.
  • Establishing balanced relations between generating and receiving countries' enterprises contributes to sustainable development and equitable distribution of benefits.

  • Public and private stakeholders in tourism should cooperate to implement and monitor the principles of the Global Code of Ethics for Tourism.
  • Recognize the role of international institutions, including the World Tourism Organization and non-governmental organizations, in promoting and developing ethical practices in tourism.
  • Commit to resolving disputes about the Global Code of Ethics for Tourism through impartial third-party bodies like the World Committee on Tourism Ethics.



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The National Tourism Portal, Pakistan's first comprehensive platform for the collective tourism industry, promotes and facilitates tourism across the country by serving as a centralized hub for travelers, tour operators, and tourism stakeholders. Accessible at nationaltourism.pk, it offers detailed information on tourist destinations, itinerary planning tools, accommodation and transport listings, and updates on local events and festivals.

The portal also features a directory of registered tour operators, travel guides, and articles written by experts and travelers, as well as a platform for user reviews and ratings. By providing these resources, the National Tourism Portal aims to enhance the travel experience in Pakistan, showcasing the country's diverse attractions and ensuring tourists have access to all the necessary tools for a memorable journey.

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