PAKISTAN TOURISM DEVELOPMENT CORPORATION

Pakistan Tourism Development Corporation (PTDC)

Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970, under the repealed Companies Act 1913 (now the Companies Ordinance, 1984) as a Public Corporation Limited by shares.

PTDC is owned by the Government of Pakistan (99.75% share). The principal objective of the corporation is to promote and develop tourism in Pakistan.

Management

PTDC is governed by its Board of Directors. A maximum of 22 Directors can be on the Board. The Minister Incharge is the Ex-Officio Chairman and the Secretary Incharge is the Vice Chairman of the Board. The managing Director is the Chief Executive and also the Principal Reporting Officer to the Board.

VISION

The Vision is to develop the tourism sector as a national priority in a sustainable and acceptable manner, taking full advantage of regional and international trends and developments so that it can significantly contribute to the improvement of the quality of life in Pakistan whilst promoting the country’s culture and natural heritage.

MISSION

To create an enabling environment for Pakistan’s tourism industry by providing world-class facilities that commensurate with our rich cultural heritage, rare archaeological treasures, and exquisite environmental beauty in close partnership and coordination between the public and the private sector while preserving and protecting our cultural and moral values and projecting a tourist-friendly image of the country.

OBJECTIVES

• Projection of Pakistan as a tourist-friendly destination.
• Marketing of Pakistan’s tourist products in tourist-generating markets (at home & abroad).
• To act as a catalyst in encouraging the private sector to play an active role in tourism promotion & development.
• Development of tourist infrastructure and services within the country.
• Promotion of Domestic tourism.

PTDC FUNCTIONS THROUGH ITS FOLLOWING DEPARTMENTS AND SUBSIDIARIES