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The National Tourism Portal, Pakistan's first comprehensive platform for the collective tourism industry, promotes and facilitates tourism across the country by serving as a centralized hub for travelers, tour operators, and tourism stakeholders. Accessible at nationaltourism.pk, it offers detailed information on tourist destinations, itinerary planning tools, accommodation and transport listings, and updates on local events and festivals.

The portal also features a directory of registered tour operators, travel guides, and articles written by experts and travelers, as well as a platform for user reviews and ratings. By providing these resources, the National Tourism Portal aims to enhance the travel experience in Pakistan, showcasing the country's diverse attractions and ensuring tourists have access to all the necessary tools for a memorable journey.